This is something of a trend that could develop – its now possible to buy a personalized gift for someone like your dad (see – www.personalcreations.com/personalized-gifts-dad-PDADBSL) mom, son, daughter etc. People will buy them as long as the prices are affordable to them or if the gifts are somewhat unique or excellent. And with more online stores coming into the market, we can see definite competition – perhaps better prices and products. So watch out.