Why doesn’t Accel put some money into advertising? What can’t they make something special so that people will make notice. They just use emails and SMS to market – which some people might think as spam. They should make it more personal with the customers. They should try out something like personalized note cards in a handwritten or signed note.. Also the envelopes in which they are send should also be similar and not just a blank one. This would make it appear more professional.