Well this is the motto for many gold money lenders like Manappuam, Muthoot etc these days. As price of gold only seems to go up and not down, this is a good tactic. Most Indians especially malayalees have a lot of gold in their possession. Gold is indeed difficult to keep – you need to scared of the fact that there may thieves looking for that gold in your home and you need to pay the bank an amount to keep the gold in their safe. So none of us are exited that people are going to either sell Gold for Cash or give them to money lenders for cash. For the money lenders even if the people don’t pay the cash back, they can keep the gold whose value would have increased more.