This is one of the best ads I have ever seen in TV in the recent years. It has a very warm feeling about it. You will be engulfed by Binno, her two brothers, parents, friends, teachers and villagers.. The background score is excellent and so is the narration. And of course Binno shines as the leading lady…
This film has been created by Piyush Pandey of O&M. The film has been shot on location in Rajasthan by award-winning director Shivendra Dungarpur of Dungarpur Films and the music has been composed by Rajat Dholakia.
Personally I don’t know what are the motives of Vedanta Resources – one of the largest mining companies in the world. They had big problems in Orissa. I think they have got their eye in Rajasthan.
But whatever their motives, they know how to make an ad film which stands out..